Booklet Printing – The Best Choice For Business and Marketing Documents

Booklet printing and the resulting quality can be an important reflection on the quality and value offered by the company itself. In many situations the booklet serves as a marketing document and is the company’s face to the outside world. It is the first printed document that the customer sees and the quality of that document can influence a customer’s opinion about the company. For these marketing documents, booklets are almost exclusively bound with a saddle stitch binding. It is the saddle stitch binding that gives the booklet it’s trademark look. This is the binding used in almost all commonly seen booklets such as playbills and programs for sporting events.

With improvements in digital printing technology, it is easy to order and produce vibrant booklets in any quantity. Binding options include twin loop binding, spiral binding, or even comb binding. No matter which binding type is selected, individuals can send files to an online printer who can make the book look as good as a document created by a graphics professional.

There are many printing options available to a business seeking to print booklets, both in store retail printing options and online printing options. Each choice has positive attributes and negative attributes, however printing online with an online printing company will provide your business with more options. Online printers use a centralized model to control quality and will print using the most technologically advanced digital printing equipment available. Local copy shops rely on the equipment in that specific location and the skill of the individual working behind the counter. While some locations do excellent work, others are less reliable, resulting in a poor choice for businesses that rely on documents being perfect each time they are ordered.

Printing a high quality booklet is crucial to a company’s success in that same way that other documents such as reports, manuals, catalogs, and proposals. Utilization of a high quality online printing company for booklet printing and other critical complex business documents will result in a quality product every time and will ultimately save money due to staff time savings and the reduction of trips to the local copy shop to drop off work, proof documents and then to pick up the final product…all steps eliminated when the process is moved online.